Imagine ordering a jacket based on the color you see on your computer screen. If the color of the jacket you receive does not match what you saw on your screen it could cause serious disappointment. Color correction is critical for business who sell products on-line or through catalogs. It is important to make sure the actual product matches what you see on your computer and what the printer creates for the catalog. Scientific techniques and expertise of the staff play an important role in achieving the best possible results.
Ideally color balance is best achieved with the proper camera settings and lighting. However this is not always possible. Knowledge of color science, high quality software and an experienced staff play an important role in achieving the best possible results.